It's 2021 and websites should look good, work well, be usable on mobile devices, and be built to pursue goals. A website is the online hub of a brand which supports other marketing efforts. Look good, serve customers, pursue brand objectives–let's discuss a new website.
Brand Messaging Guide
Effective messaging begins with intentional choices. With a brand messaging guide, we'll define the key characteristics of your message and create key pieces of content such as an elevator pitch, tagline, and brand narrative. In the end, you will have a clear set of messaging tools to be reused throughout your marketing and keep your messaging focused.
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Some additional services are available to current clients. These include photography, videography, copywriting, content creation, social media and Google advertising, and public relations campaigns.
Additionally, subcontractors can be involved, adding a wide variety of potential services.
Social Media Playbook
With a Social Media Playbook in hand, take the guess work out of social media and move forward with a focused, objective-based plan tailored to your capacity.
(combine a SMP with a Brand Messaging Guide, for a sweet combo!)
This is the fun part. Campaigns are meant to pursue specific objectives for a set amount of time.
Integrated Marketing Campaigns are designed using an "integrated" set of marketing tools to lead your audience through a marketing funnel towards specified objectives.
Full-Suite Marketing Support
Full-suite marketing support is for broader and longer "done for you" marketing support.
This option is only available to clients following completion of another project/workshop to allow for an entry-level experience before a larger committment.
Foundational Strategy Development
While this is not for all of my clients, in an ideal world, "marketing" begins much sooner than when it comes to selling. Market research, positioning, and product development, can all be built to work synergistically and make the "selling" process a natural extension of this previous work. With this deeper marketing strategy, I'll work to help align your business towards marketing objectives.
Marketing Cohort Workshop
Coming soon! Join others in a group workshop setting as we discuss various areas of marketing, week by week, and apply the learning to your own marketing throughout the process. This is a great option in low-budget situations or as a first step towards deeper marketing projects. More details to come–message me with the form below to receive updates about the workshop.